ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Is Kirana the Answer to India’s Retail Dominance?

This article explores the efficacies of the kirana—alliance with the organised retail sector in both brick and mortar and online formats. Kiranas present a sea of opportunities in terms of reach and revenues, but there is a need to exercise caution.

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