Pervasive greed in contemporary medical practice does not spare even the poorest of the patients. Medical expenses are now considered one of the major triggers of impoverishment in the country. A rapid influx of advanced technologies in areas ranging from drug discovery to diagnostics has generated a greater reliance on assistive technology by the practitioners of modern, Western medicine transforming patients into cases and physicians into technocrats. This paper is a contribution to the ongoing debate on the quality and standards of medical practice in India. It challenges the argument that markets can bring out the optimum in healthcare and shows how market forces have, in fact, militated against patient interests.