While this building material supports a shiny political campaign in the form of a silver brick laid at Ayodhya, the on-ground situation of brick kilns in India remains grim, with the exploitation of both labour and the environment. To change this scenario, an array of solutions for brickmaking, including compressed stabilised earth blocks, need to be made mainstream. The decentralised, skill-based technologies in brickmaking are the answer to mitigate environmental deterioration and enhance skill development.