The recent accident in Satara district of Maharashtra involving a petrol tanker is a telling commentary on the ineffective implementation of the state's pioneering legislation regulating the...
Review Of Industry And Management
S L Rao devoted a whole issue to Marketing Management in 1973 (Review of Management, August 25). The industrial climate in India has changed radically since then. There is a much larger base of...
Roda Mehta The media scene in India today, primarily due to television, is so fluid that it requires of advertisers and agencies the ability to anticipate and to adapt to rapid change. TV attempts...
S L Rao This article examines the effect of the regulatory environment
Relationships R Sridhar The client and the advertising agency have different capital structures, competitive conditions, costs and incentive driving the commitments they make to each other. Yet...
New Products Mahesh Srivastava The area of exclusive, mostly ad hoc market research studies involves a variety of marketing management problems requiring varied research approaches. Some of the...
Some Indian Cases P N Thirunarayana Marketing attempts to understand, explain, predict and influence exchange relationships. The exchange transactions can be studied in the framework of who markets...
Towards an Indian Approach? S Ramachander What is different about consumer behaviour in India? Can the research findings of western academics or marketing professionals be translated across cultural...
Panchayat at Work Arun Ghosh The development of communications and the spread of education have played a crucial role in making the panchayati raj a reality in some districts of West Bengal. Even...
Mithileshwar Jha This paper makes an attempt at understanding the concept of rural marketing through conceptualisation based on literature review and some experimential learning. It aims to (i)...
