ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Corporate Planning Practices in India

S Subramaniam This article presents the findings of a pilot study of a sample of 30 large and medium sized enterprises from about a population of 100 firms practising corporate planning. The sample reflects public and private sectors, family owned and professionally managed companies as well as Indian and multinational companies. Sixteen companies responded to a comprehensive structured questionnaire. The observations and conclusions seem to be compatible with the general state of the art as reflected in the numerous articles published in the area of long- range planning. The article also highlights the differences and nuances of corporate planning as currently practised in India within the framework of a basically regulated and controlled economy. The recent liberalisation policies of the government has made environment more turbulent and competitive.

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