Marketing Research in Indian Industry

Review of Management

Vol. 13, Issue No. 34, 26 Aug, 1978

Updated on 26 August 1978

Vasant N Patankar

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Marketing Research in Indian Industry

Review of Management

Vol. 13, Issue No. 34, 26 Aug, 1978

Updated on 26 August 1978

Vasant N Patankar

Vasant N Patankar Most market research techniques used in India are copied from Western experience. But our market is different, so is the extent of branding and competition.

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