Marketing and Selling in India in the Year 2000

Rajendra H Aneja The Indian market is undergoing a significant metamorphosis due to the opening of the economy. Consumption of goods is now perceived as a prime mover of economic 'growth and the dematid for new consumer products is not confined to the cities and large towns. The improved reach of the media, which affords new opportunities for advertising products, is also fuelling the demand for consumer products. Tapping this scattered potential market will be the critical challenge for most corporations in the coming ; ears.