ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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From 50 Years Ago: TDA: Export Promotion at Micro Level

Vol VI, No 26 june 26, 1971

TDA: Export Promotion at Micro Level

The first Annual Report of the Trade Development Authority, for 1970-71, sets out the TDA’s ideas on its role in export promotion. In his chairman’s speech, H Lal stresses the need for not being complacent about exports. True, exports have done reasonably well in the last three years, but world trade has also expanded rapidly during this period. The direction of our exports has changed in last decade, with the share of North America and West Europe declining from 55 per cent in 1960-61 to 39 per cent in 1969-70. Lal feels, rightly, that “we have not done enough to tap the vast potential for marketing our goods in the affluent societies”.

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