ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Scholarly Musings on Call Centre Work

Dialectics of Flexibility

1–800-Worlds: The Making of the Indian Call Centre Economy edited by Mathangi Krishnamurthy, New Delhi: Oxford University Press, 2018; pp xv + 234, 795.


Pata naheen kahaan kahaan se aa jate hain, sourcing paagal ho gaya hai kya? [Where do they all come from? Has sourcing lost its mind?] … Isko laga hoga ki mereko bhi call centre mein kaam karne ka hai? Full khede-gaon type lagta hai [He must have thought that even I want to work in a call centre, seems like a complete villager]. (p 154)

Ramoji was sent away. People like Ramoji “who spoke Gujarati or Bengali and rural speakers of Marathi were considered to have some of the hardest sets of MTIs [Mother Tongue Influences] to ‘correct.’” They were “judged as … lacking the flexibi­lity to be trained in English language skills” (p 153). 

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Updated On : 10th Jul, 2020
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