ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Aping the 'National' Media

In response to “Reporting Sexual Violence in India: What Has Changed since the Delhi Gang Rape?” by Divya Arya (EPW, 31 October 2015), I would like to point out that just like India is diverse in its culture, practice, etc, so is its media. It is not just English- and Hindi-language media, which are indeed dominant, but also vernacular media that is influencing and playing a major role in shaping the thinking of readers and viewers. As a South Indian media professional, I agree with the need for change in media practice post the Nirbhaya case. I was watching the vernacular media’s coverage of it closely. How and why did the vernacular media give so much importance to Nirbhaya’s case, more than any other such cases which occur closer home? Was our vernacular media aping “national” channels? I am stressing on channels and not the press. The verna­cular media looks up to Delhi, especially the English-language channels. In the Kannada media, a momentum started only after three or more days of the Nirbhaya case. It was because of constant coverage in English-language channels.

(From comment on EPW website)

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