ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Media in a Time of Digital Revolution

India's 'Bully Pulpit'

India today is in the midst of a "media revolution". The formative phase of the digital revolution is a great time to be a journalist. It is a moment when there is the opportunity to build a "bully pulpit" - a new and effective platform. Whether India's digital revolution produces a "golden age of journalism" is something that the young journalists of today will play a large part in determining.

Soon after he became president of the United States (US) in 1901 ­after the assassination of President McKinley, Theodore Roosevelt was testing a speech on a few trusted newspaper editors. He read aloud to them an especially preachy, moralising sentence, then said: “I suppose my critics will call that preaching, but I have got such a bully pulpit.”

“Bully” was a good word in those days.1 He was saying, “Being President at this time is wonderful, because it gives me such a terrific platform to preach from.” As president, he commanded attention; but, more importantly, he recognised that he was living in a media revolution that gave him an opportunity – a platform – to reach out to the people in ways never before possible.

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