ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Candidates as Salesmen

Image and aura predominate over policy options in voter choice of candidates in the US primaries. 

Candidates in the two major American political parties, the Democratic and the Republican parties, continue to fight for the respective party’s presidential nomination for the elections in November this year. Expectations that the primaries in a number of states on February 4 would yield a defining result have not been proven correct.

About 30 states have concluded their primaries and caucuses. Among the Republicans, senator John McCain has emerged as the front-runner, while on the Democratic side, Hillary Clinton and Barack Obama continue to engage in a close tussle. Trends have indicated that there has been a huge surge in the number of voters who have identified themselves as Democrats, clearly affirming to the unpopularity of the current Republican regime headed by president George Bush. Both Hillary Clinton and Barack Obama promise a break from the right-wing policies of the current government, in t he economic arena as well as on t he foreign policy f ront. If the Democratic candidate wins, the US would have either a woman or an African American president for the first time.

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