PIDILITE INDUSTRIES Brand Strength Pidilite Industries (PIL), better known by its largest brand Fevicol, has branded consumer and bazaar products and industrial speciality chemicals as its two major businesses. The former include adhesives, sealants, art material and construction and paint chemicals. The industrial speciality chemicals include industrial adhesives, synthetic resins, organic pigments and pigments preparations. Besides Fevicol, PIL has a wide range of brands, namely, acron, fevitite, Dr Fixit, Fevi Kwik, Fevi Stik, Steelgrip and M-seal, etc.
To read the full text Login
New 3 Month Subscription
to Digital Archives at
₹826for India
$50for overseas users
Comments
EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.