Road Traffic Safety

Every year more than seven million Indians suffer in traffic accidents from simple injuries, serious accidents and deaths. Most of those who suffer are from the group of vulnerable road users - pedestrians and cyclists. Yet, traffic campaigns focus on the smooth flow of traffic and the priorities of drivers of four-wheel vehicles. The annual cost to India of traffic accidents now stands at close to 2 per cent of GDP, which is an unacceptably high burden. An informed and multi-sectoral approach backed by strong willed commitment to reducing traffic accidents can, however, bring about a substantial difference.