ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Marico, Rashtriya Chemicals and Fertilisers, EIH

MARICO Glowing Year Marico has been one of the largest traditional players in the fast moving consumer goods category with a range of products that encompasses coconut oil, value added hair oil, anti-lice treatment/ oil, refined edible oil, fabric starch and processed food. The company is better known by the popular brands like Parachute for hair oil, Medikar for anti-lice treatment, and Safolla and Sweeker in refined edible oil. The company made its transition from being a producer of branded products to that of branded services in 2002-03. The new diversification has been in the area of skin care products and services. According to the company, skin care services is an evolving industry comprising traditional beauty salons to modern aesthetics services with or without the support of cosmetic dermatology. The skin care services industry is marked by high fragmentation with regional players and absence of any significant corporate service providers. Marico wants to create a differentiation as a corporate service provider offering safe, efficacious skin care services backed by medical procedures and technology. To carry out this new business, a subsidiary Kaya Aesthetics was formed during the year under review which is taking over the management of the skin care clinics. It acquired controlling stakes in a US company owning the Sundari brand of ayurvedic skin care products, which was initially a joint venture between the company and Sundary LLC. Sundari LLC competes in the US with other players in the ayurvedic skin care market. The acquisition route has given an already existing business in one of the most developed country and the company is now looking forward to expand Sundari

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