ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Behind the Celebrity Mask

Behind the Celebrity Mask

Behind the Celebrity Mask The Parmalat affair has thrown up the need to change the existing market intelligence system. Not only has it to be extensive, more importantly, it has to be unorthodox, listening to the whisperings in the marketplace, tuning in to the signals being emitted and having the courage to ask uncomfortable questions of financial celebrities.

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