ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Bata India, Wockhardt, Motor Industries Company

BATA INDIA Seeking the Right Fit Bata India, a household name in Indian footwear, is facing difficult market conditions. Once a market leader, it now has stiff competition mainly from the unorganised sector, which enjoys a low cost of production. The latter, unlike Bata, caters to an increasing number of customers demanding trendy footwear. They not only sell at a lower price, but also resist any increase in prices. Besides, cheap imports from neighbouring countries are adding to Bata

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