ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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It's the Image that Is Imperfect

Advertising and Its Impact on Women

Advertisements and media images have a stronger impact on shaping gender images than books on feminism and scholarly experiments on gender equality. Stereotypes and generalisations in ads continue to objectify women, and place stress solely on their appearance, thus devaluing their innate worth.

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