ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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EID-PARRY (INDIA)- Weathering the Slump

Expansion and Modernisation MAHINDRA & MAHINDRA (M&M) is a market leader in the tractor and utility vehicles segments, commanding a market share of 36 per cent in the former and 54 per cent in the latter. Promoted in 1944 to produce Willys jeeps, the company began manufacturing tractors in a joint venture with International Harvester of the US in 1963. This joint venture was later merged with the company in 1977. M&M also produces engines with technical know- how from Peugeot of France and has collaboration agreements with Mitsubishi, Japan and Case of the US, The company ' s joint venture with Ford produces the Ford Escort line of passenger cars.

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