ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Keen Competition ALTHOUGH Modi Xerox has a wide product portfolio, its main business is photocopiers. It was jointly promoted by B K Modi and Rank Xerox of the UK. The company is a pioneer in the field of documentation in India, Before Modi Xerox entered the market, the organised reprographic sector was dominated by smuggled copying machines. Though these were cheaper compared to the Indian machines, they did not offer after- sales service which is the most critical factor for success in this field. The Modi Xerox copier was initially imported and sold under its brand name. Slowly, however, the company began manufacturing at its Rampur plant with a high import content which was subsequently reduced.

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