INDIAN LANGUAGES NEWSPAPERS 6-Gujarati Chequebook Journalism in Reverse...

INDIAN LANGUAGES NEWSPAPERS: 6 Gujarati: 'Chequebook Journalism in Reverse...' Robin Jeffrey Given that many Gujaratis are widely travelled, commercially "active and prosperous people who once provided the backbone of Gandhi's nationalist movement, why are their most widely read newspapers among the most rough-and-ready and lack the sophistication of their counterparts,say Belgali and Malayalam? Part of the answer lies in the advance of Gujarati capitalism and the changes in ownership of the newspapers.