ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Analysing Technology Strategy-Some Issues

Some Issues Rakesh Basant Dissatisfaction with the definition of industries has led to the defining and use of the concept of strategic groups which differentiate a group of firms from others within a given industry in terms of their strategic choices. This paper attempts a selective review of studies pertaining to technology strategy to explore parameters which can be used to define strategic groups within an industry. It is argued that the nature of technology, industry and firm characteristics have major implications for theory and action related to the content of technology strategy and for the processes through which it is developed and implemented.

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