ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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ENKAY TEXOFOOD-Backward Integration

EPW Research Foundation NESTLE INDIA Rise in Exports NESTLE INDIA began with importing and trading in condensed milk and infant food and set up its manufacturing facility in Moga, Punj ab in 1962. With its other manufacturing facilities being located at Cherambadi (TN), Nanjangud (Karnataka) and Samalkha (Haryana), Nestle India, one of the biggest food multinationals, has a significant presence in beverages, chocolates, ketchups, instant noodles and baby food cereals. The company has had its fair share of failures. In the 1980s it decided to manufacture breakfast cereals in collaboration with two local businessmen, a venture that never took off. Several of the company's products have not succeeded, for example Nestea, an instant tea, Nesfit, a glucose powder, and sweet noodles.

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