ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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MUKAND-New Projects

EPW Research Foundation BAJAJ AUTO Expansion and Diversification FOCUSING on the two and three wheeler segment, the Pune-based Bajaj Auto is the third largest producer of two-wheelers in the world. The company started the production of scooters in 1961 with an eye on the Indian middle class which remains its focus of attention. This is borne out by the fact that more than 90 per cent of the company' s sales are in the domestic market.

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