ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Ideology as Contagion

Madhava Prasad ARVIND RAJAGOPAL's clarification letter (EPW. August 13, 1994) regarding his analysis of an advertisement in an earlier article ('Ram Janmabhoomi, Consumer Identity and Image-Based Polities', EPW, July 2, 1994: pp 1659-68) only exacerbates the methodological problems instead of doing anything to rectify them.

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