ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Village Industry Struggling to Survive

The deteriorating condition of village industry, the result of long neglect made worse by the recent economic reforms, is an ominous sign. POLICY attitudes towards the producers of handcrafted or handwoven items has been clearly coloured by colonial perceptions. The formal description of 'handicrafts', makes no differentiation between skilled handwork and artistic handwork. In India aristic manufacture whether for community occasions such as festivals or for daily use in domestic or farm life is an integral part of living, but this was at variance with the compulsions of the western industrialised world which partitioned craft and industry into compartments. Village industry was idealistic, romantic, a fading relic of a past age, while capital-intensive industry was the hub of the financial world across the globe. A 'man's' world of practicality corporate images, centralised control, economies of scale, stock exchanges and global strategies to capture markets.

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