ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Selling Rural Produce in Cities

Rajendra K Aneja Understanding Rural Marketing by Rajagopal; Daya Publishing House, Delhi, THE economic boom in the villages and the resultant improvement in the living standards of the villagers, during the last decade have evoked unprecedented interest in rural marketing. The book deals with the marketing of rural products in urban areas It does not cover the marketing of urban products in the villages.

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