ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Cultural Communication in Literacy Campaigns-Social Relational Contexts, Processes and Hegemonic Organisation

Cultural Communication in Literacy Campaigns-Social Relational Contexts, Processes and Hegemonic Organisation

Cultural Communication in Literacy Campaigns Social Relational Contexts, Processes and Hegemonic Organisation Denzil Saldanha Communication processes in literacy campaigns have important implications for the movement of vast sections of people from a culture of orality to one of literacy. The teaching-learning process provides access to the symbolic systems of the literate universe. Several cultural groups and literacy activists are thrown up by the pro- cess of cultural mobilisation that takes place on a relatively extensive scale during the district campaign. What are the larger organisational implications in terms of creating an alternate cultural hegemony for economic entitlements, especially during the post-literacy period and beyond?

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