ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Market Segmentation and Performance-of Firms-Case Study of Indian Television Industry in 80s

of Firms Case Study of Indian Television Industry in 80s K J Joseph This article, through a case study of the television market,attempts to examine whether there is regional market segmentation, whether concentration in the regional markets is significantly different from the concentration at the national level and if so, what is its impact on the firms' performances and the growth of the industry.

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