ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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In Between Paradigms-Perspective on Communication Theory for India

In Between Paradigms Perspective on Communication Theory for India Peggy Mohan Communication Theory was born into an atmosphere of certainty and centralised multinational control, where gleaming end-products of western development would be advertised to the poor as available life-styles, with no reflection about the real factors that had started this pattern of development in the west. So we have to begin on two fronts: one, reviewing our mistakes, and two, opening ourselves up to the natural communicating environment by looking at real situations in natural groups of varying size. Perhaps our admissions and observations will lead to the birth of a new paradigm, where control will give way to consensus, and certainty to an open-ended future of change, renewal and surprise.

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