Of Cochin Stock Exchange and What It Means

It Means THE illustration: a well-dressed young man intently gazing at the computer screen. The bold caption: "I was studying and I wanted to make money fast. So I became a stock broker's assistant". The full-page advertisement of the Cochin Stock Exchange (CSE) which appeared in leading news dailies proceeds to narrate the story of a man who found his own career. Like other unemployed "youths of Kerala, he had mailed a thousand applications for jobs, all in vain. But his visit to the CSE provided the lucky turn. The young man became a sub-broker, started distributing application forms for new issues; began to earn a steady income through commissions; bought a motorbike, set up an office; became an authorised assistant and finally a broker, 'bought a car, built a house, married a lovely girl'. The advertisement ends with an appeal to 'create an investing revolution in Kerala instead of ones we are used to'.