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US Corporations as Investors in India-A Study of Their Experience, 1955-1978
A Study of Their Experience, 1955-1978 Ashok V Desai Both the international market for technology' and the domestic markets for industrial products are oligopolistic and the counters in oligopolistic bargaining are technology, marketing ability and command over finance, This account of the experience of US corporations in India suggests that the US corporations con- tributed technology and often also commanded finance. Indian firms' contribution was chiefly in terms of marketing.