ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Many-Sided Growth

Many-Sided Growth Hansavivek BAJAJ ELECTRICALS is expanding its business. It has taken up marketing of indigenous and imported bio-medical equipment and also other imported items on agency basis. The management is also studying the possibility of undertaking container handling and leasing. The newly started electronics division has made a modest beginning by undertaking marketing of calculators and electronic alarm systems. The lighting division's concept of using fluorescent tubes with economic 'patti' fittings is gaining acceptance in rural areas. The division has also made progress in marketing special purpose lighting fittings, which have a higher growth potential. Demand for fans has been on the increase owing to increased construction activity and restrictions on air-conditioning facilities. The appliance division, which recorded impressive growth in turnover during 1978-79, intends to continue with its strategy of taking up intensive marketing for a limited number of items. The company has also intensified its efforts to provide technical services to medium and small-scale industries and marketing their products. It has already lent the services of a senior executive to the Central government, at its own cost, for rendering assistance in marketing products made by small-scale units under the District Industries Centre Scheme.

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