An Analysis of Some Contradictions in the 'Green Revolution' in Kerala Joan P Mencher In theory, there are a number of reasons why Third World countries are concerned about increasing food production, including: (1) feeding the hungry, the rural landless poor (as well as the small landholders) and the urban poor; (2) enabling the owners of land (be they small self-cultivating farmers, or large producers for the market, or in between) to make a profitable living; and (3) other reasons relating to the state, to trade, and to the saving of foreign exchange.