ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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NEW DELHI-Unhappy Finance Minister

be enforced vis-a-vis individuals and newspapers and other organisations' Also radio and TV bring controlled entirely by government, the jurisdiction of the Council should extent to these media besides the government advertising agencies like the Directorate of Advertising and Visual Publicity and the Publicity or Public Relations Departments of state governments. These advertising outfits are qualitatively different from private advertising agencies in that public funds are in volved and government, of all agencies, should not use advertisements as an instrument of pressure on newspapers. 'The practice of the DAVP deciding the rates (which in turn determine the rates fixed by the state governments and public sector undertakings) is exceptionable; the papers should be tree to determine their rates and it should be open to the government agencies to accept them or not.

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