Over to Al Fatah

December 27, 1969 without a central and focal theme based on a policy decided and adhered to at the highest level, PR programmes and campaigns would be purposeless and a waste of money. Perhaps the Bureau of Public Enterprises could be made the 'conscience keeper' of the pub- lic sector and be left alone to implement a planned and sustained PR effort both centrally and through individual units to influence public opinion. But first, a central policy is needed