Role of Advertising in Industrial Marketing

Review of Management

Vol. 4, Issue No. 35, 30 Aug, 1969

Updated on 30 August 1969

Sanat Lahiri

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Review of Management

Vol. 4, Issue No. 35, 30 Aug, 1969

Updated on 30 August 1969

Sanat Lahiri

Role of Advertising in Industrial Marketing

Sanat Lahiri Advertising of industrial products wilt demand far greater attention than has been devoted to it in the past. Some of the basic rules for consumer goods advertising are just not valid for industrial products.

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