Widening Technological Gap-Case of Packaging Industry

Widening Technological Gap Case of Packaging Industry Arabinda Ray IN the West, competitive pricing is the fundamental requisite of success in the packaging field. Where more than one supplier of equivalent standing, knowhow and customer service facilities is available, nobody is in a position to command a price premium as a matter of right. An ever-accelerating race goes on through a mammoth expenditure on research and development aimed at arriving at a more competitive price position through what is often a minute saving in cost. Since both manufacturers and fillers of packages have high volume operations, what looks a ridiculously small saving per unit becomes worth achieving for total economy. We are far from this situation in India, because microscopic unit savings do not make spectacular reading when they arc multiplied by volume. There is, therefore, great reluctance to effect a change which involves an increase in packaging risks