ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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The Economics of Packaging

Arabinda Ray The Indian consumer has begun to appreciate the advantages of good packaging and is prepared to pay for them. Yet the packaging industry looks before and after and pines for what is has not. It envies the economies of scale and the inexpensive high quality raw materials which packaging industry in developed countries can obtain.

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