ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Myth of Self-Reliance

October 12, 1968 Government policy which requires larger deliveries of original equipment and narrows down the price differen- tial between original equipment and replacements (officially from 25 to 10 per cent) has, understandably made the new manufacturers more cost-conscious. The present shortage of tyres mainly of popular brands, nevertheless beckons larger production. Even if profit margins are lower, the opportunity of snatching a larger slice of the market from the larger and older manufacturers is also there. Since the new manufacturers have sharpened their teeth, they would be ill-advised not to chew the faro just because it does not appear too appetising.

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