ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Automobile Industry: Shifting Strategic Focus

The objective of the paper is to critically examine the effects of liberalisation specially on the Indian vehicle industry, particularly in the spheres of production, marketing, export, technology tie-up, product upgradation and profitability together with the structural changes in the corporate focus to meet the fierce competition in the market and cater to the needs and aspirations of consumer.

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