Reminiscent of poverty debates, serious undernutrition in India risks becoming a measurement quibble, unless we talk about unequal development gains and the answerability of governments towards less empowered citizens. Based on the simple counting of food consumed by 240 households and conversations with women, this article explores the contrast between local knowledge of what constitutes a “good diet” and the deficient meals consumed by people in Odisha, a state in eastern India. Effective interventions need to look beyond “maternal responsibility” and address entitlement uncertainties and gender inequality, in order to ensure essential nutrition and good health of vulnerable groups such as women and children.