High palatability of basmati rice followed by attractive appearance of the cooked grain and strong demand were the top ranked attributes elicited by the adopter respondents of Pusa-1121. However, inadequate irrigation facilities, limited public procurement mechanism, and difficulty in obtaining healthy seed were the prominent constraints that restrict more farmers from adopting basmati paddy in the study area. The profitability analysis of the previous five years showed an abrupt shift of higher profitability from basmati during 2016 to 2019 to non-basmati crop during 2020 due to expanded public paddy procurement policy.
