ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Indian Manager as Change Agent

REVIEW Indian Manager as Change Agent S L Rao The Management Philosophy of Prakash Tandon: Reflections on General Management Issues and Problems of the Public Sector edited by Raj K Nigam; Documentation Centre for Corporate Business Policy Research, New Delhi, 1984; Rs 120.

Organisational Issues for Managing Products

S L Rao The function of any marketing organisation is to develop and market products that the consumer wants to buy, and to ensure that the consumer knows about them and can buy them at prices he is able to pay. It must devote attention to the day to day management of the marketing functions and also plan for the future. It must do all this at a profit to the company. The object of any such organisation must be to be as close to the consumer as possible, know his needs, and be responsive to his problems.

Problems of Marketing Management-An Introductory Note

An Introductory Note S L Rao MARKETING is becoming widely identified as the biggest problem of Indian business today. The term is used to mean different things by different people, but whether it is a recession- hit industry, or one which was set up as a monopoly but is now effected by competition, a "sick" unit or one in the small-scale, cottage, village or home sector, or any other sector like fisheries or forestry, the common problem seems to be that of finding a market for products. Almost all discussion and writing on marketing in India draws heavily on the experience of large or organised industry. The articles which follow in this Review of Management are no exception, but that does not make them any the less rele- vant. To the ordinary man, the marketing function appears to be a simple one. This is because every element in it affects his daily life and he has views on all its aspects.

A Cold Look at Indian Managers

where the social experience is conducive to small families. They smoothly generalise their experience to all classes under an implicit belief that what is true for their class is true for the country! The basic fallacy, then, in all attempts at family planning is the misconception that amongst the poorer half of the Indian populace poverty cannot be much alleviated until they begin having fewer children. The reality, however, remains that "people arc not poor because they have large families. On the contrary: they have large families because they are poor" (p 14). Consequently the solution to the problem of poverty lies not in papulation control but elsewhere.

Rural Marketing of Consumer Products

How does a company pick rural markets for promotion of its products? We cannot, in this context, speak of the whole of India, nor even of the whole of a state sometimes. What we need to do is to focus attention on specific areas of opportunity. This may seem a simple problem, hut since the spending of large sums of money on advertising and distribution hinges on it, this is a major decision for any company to take.

Lesson of the Rolls-Royce Crash

difference between the Labour and Conservative parties in the UK has been their attitude to nationalisation of industries

Test Marketing of Consumer Products

The object of test marketing is to study a miniature of the national market. This implies that the marketer should have a clear idea of the nature of his market, and should have done initial consumer research.

Creating the Consumer

Creating the Consumer S L Rao Readings in Marketing Management edited by Harper C Boyd Jr and Mool Chand Kapoor ; Asia Publishing House, 1967 ; pp xiv +. 639 ;


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