An appropriate scheme of health insurance must respond to clients' priorities, yet cover a finite and affordable benefit package. A variety of methods have been developed so far to engage the public in prioritising services. This paper deals with a plan that allows variably educated populations who are inexperienced with health insurance to pick health benefits. The decision exercise reported here enhances popular understanding (1) that even within a limited premium there is a choice of different package compositions; and (2) that the level of the premium determines the expectation of coverage by health insurance.
