Increasing variability in weather and climate is a major production risk for farming, especially among smallholders and, in particular, women farmers. Advances in forecast development at finer spatial and time scales as well as communication modes offer greater scope to reduce such risks in farming. The practical experiences in understanding farmers’ perspectives on local weather and climate, and on communicating climate information and advisories with gender sensitivity are shared. The processes involved in creating trust, understanding gendered needs within existing communication networks, and strengthening the social contract between climate experts and farmers in communicating climate information are discussed.
