The rank order in which different occupational values are emphasised by business students is consistent with that found by earlier studies in the United States. This shows that a person's values play an important part, if not in determining his choice of a career, at least in delimiting the alternatives that are open to him. Occupational values, as used here, are not thought of as a fixed trait. Therefore, one may raise the question: Why cannot a person pick a profession irrespective of his occupational values and then adjust his values to the demands of the profession he has chosen?
