ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles by Mandira Dutta BalakrishnanSubscribe to Mandira Dutta Balakrishnan

Rural Marketing Myth and Reality

Mandira Dutta Balakrishnan Rural India is too often thought of as one huge mass of potential consumers of branded products. This article, however, argues that out of the six lakh odd villages in the country less than 42,000 neea concern the marketing man. Even among these, he should concentrate on the feeder market villages.

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