Hybrid rice cultivation has not increased significantly in Karnataka since the introduction of hybrids in the state in the mid-1990s. This study focuses on the profitability aspects of hybrid rice cultivation based on farmers' experiences during the 2000-01 crop year. Hybrid rice was found to be higher yielding but less profitable than existing high-yielding varieties. The paper provides reasons for lower profitability and explains the constraints in hybrid rice expansion based on farm-level data.