The Economics of Ecosystems and Biodiversity reports were born out of an initiative in 2007 to produce an analysis of the economics of biodiversity loss parallel to that of existing analysis of climate change. The reports do not preach to the committed environmentalist who already values nature. They are geared instead to the sceptical public administrator and to the practical businessperson, aiming to make these actors realise - by means of convincing examples - that economics should go beyond its existing boundaries.